Asshole? Lick This.

http://online.wsj.com/public/article/SB120287036186164289.html?mod=blog

Marketing genii everywhere are drooling over this scrumdittilyumptious initiative—In a Willy Wonka-esque fashion, advertisers have developed the “peel and lick” mag ad.

“Marketers are excited about the prospects for lickable ads, but also have to deal with the "ick" factor. Since magazines are often passed from reader to reader (think doctors' offices) there is a good chance that saliva could be left on the ad. Readers are supposed to peel off the entire sticker on the Welch's ad before licking, says First Flavor, the company that developed the technology used in the ad. If someone doesn't rip off the whole sticker, First Flavor says, the flap can't reseal, giving people an easy way to know whether the ad has already been licked.”

This has Paris Hilton written all over it. First she starts the sex video publicity craze, and now this-- a brand spanking new way of contracting transmittable disease. Regardless of which rocket scientist signed off on this, anyone who actually chooses to test this stroke of brilliance, please make sure to alert me--just DYING to know if “The raspberries taste like raspberries…the schnozberries taste like schnozberries!” By the way, when you do, I’m likely, if not absolutely going to respond: “EW! Asshole.”