Super Size This, Asshole

http://online.wsj.com/public/article/SB120244090812952965-n9_CUGYWfucluaN0vL4eS28jL8w_20090207.html?mod=rss_free

According to the Journal, “ [Burger King’s] ‘Whopper Freakout’ online and TV ad campaign. Timed to celebrate the flagship burger's 50th anniversary, the ads showed what happened at two Burger King outlets in Nevada when -- in a hoax filmed by hidden cameras -- customers were told the Whopper had been taken off the menu.”

Sadly, I have witnessed these ridiculous, candid-camera-esque moments of horror-- when the voice behind the drive thru crushes the hopes and dreams of a credulous BK customer. But what did the King of Burger really deduce from this premature April Fools?

"While our core customers frequent Burger King five times a month, they frequent other fast-food restaurants 11 times a month," he says. Burger King hopes the research will help it improve customer loyalty.

While your core customer frequents BK five times a month, everyone else in the world frequents other fast food restaurants more…the reason for this? I’m going to go out on a limb here, and give it to you straight—I’d take a Big Mac over a Whopper any day. Asshole.